Zero Moments of Truth seems to be a very viral topic these days. It is fast spreading and all of a sudden it became a sensation. Zero moments of truth means that the moments wherein the customers of any organization or product are so engrossed in a feeling that makes them urge to get your product or service. To be precise, this is the decision making moment in your favor and you have to react now.
Zero Moments of Truth is very essential for any field where customers are involved. We should remember this quote “Customers don’t depend on us,we are dependent on them”. This is absolutely true. Be it any sector like banking, sales, technology, etc every were zero moments of truth takes it part splendidly.
Mobility based companies like Contus have a very high impact by Zero Moments of Truth. The Zero Moments of Truth is mobilized by mobile app development for us. You may not realize this in early stages when you just delivered few apps or you have been in field for just a couple of months to one year. On the contrary, when firms like ours which has been in the field for almost 5 years might be influenced by this concept.
After the launch of few successful apps the developers and their firm will realize that they need not just one niche or genre but they may need to think and implement mobile apps in various categories for various platforms. Furthermore your users might expect a lot of after service like support, updates, et.al. The more you satisfy them the more you are successful.
Of course, the mobility is very viral and has been taking our other forms of technology. At this rate mobile apps and its usage may grow four-fold or even more in the coming decade but again we can’t prejudge or foresee any happenings. With just a hope we might however pursue to satisfy the customers and fulfill the needs.
All these efforts are to mobilizing zero moments of truth. Although that is not the only thing you should be doing as a digital presence but you can’t deny the fact that it is one of the best things to do. Additionally, mobility is the new face of digital presence and users expect it to perform as conveniently as the bigger technological devices like desktop PCs or Laptop PCs. Any app you develop for mobile should be not just single functional but more into other attributes like cross platform, hybrid mobile app development, et.al. Although this is not mandatory, this is something similar to it.
In consequence, mobilizing the zero moments of truth is very essential and moreover this won’t be costing you an arm and a leg but it involves persistence and perseverance to improve profits by this method. Finally, it depends on how you view, decide and be determined as a developer or manger during the zero moments of truth.