27 November, 2022
video api

Video API: Features & Benefits Explained!

Video chats in today’s information era have become integral to daily life, be it to build social communities, sell products, connect with family, or establish a virtual connection in healthcare, they have upped their game in every sector. 

And honestly speaking, to include this real-time video calling feature in any chat app, a video API does wonders. As by doing so, lightens the hardship in building an application from the start. 

Regardless of the industry, video APIs are in great demand. 

So, What is a video API?

Video APIs (Video Application Programming Interfaces)  are software intermediaries that lets you add specific functionalities to your video apps without the need for plugins. They can be integrated into any web and mobile apps to build exceptional audio and video user experiences. 

Usually, a video API empowers you to add features like group video chats, conference calls, live streaming, broadcasting, 1-to-1 chats, and others to the app. The details of which we will be seeing in the article below. 

We saw what an API could do, imagine if you aren’t using a video API? What would happen?

Why should you use Video API for your Business?

An API in hand is as simple as ABC! True, because using a readymade video API is free to start, an individual developer is sufficient, can be integrated in minutes, easy to scale, and the list goes on. 

Whereas, building a video chat app from the very beginning is practically difficult though some businesses might find it appealing. 

But, get awe-struck with the benefits of a video API:

  • Implementation happens in minutes or could stretch to 2 to 3 days.
  • APIs have the ability to scale as per the business traffic.
  • Reduced infrastructure costs, hosting costs, maintenance costs, and salaries of personnel.
  • Comes with full security and GDPR compliance. Some come with HIPAA compliances too.
  • API providers give added benefits along with codes, well-written documentation, and tech support. 
  • Video APIs can be used to develop any use case.
  • They are completely flexible, reliable, and secure.
  • Supports cross-platform integration that lets developers add video functionalities to any website, desktop app, mobile device, or any other platform. 
  • Include advanced features like virtual backgrounds, theme, fonts, noise cancellations, and moderations to your video chat app. 

Well, the list above explains a few of the benefits of video chat APIs that help in boosting app engagement.

Our Video API helps developers to build video experiences in Any Platform!

Features of a Video API

Here are a few features that video API offers to create a deeper and more personalized connection, starting from:

  • 1-to-1 Direct and Group Video Calls

    Dial a number to indulge in a one-to-one or many-to-many private chat.

  • Video Conferencing

    Lets multiple users connect with others in a single video call.

  • Video Frame Capture

    All the images captured via front and back cameras are displayed at a specific frame rate frequency for better video experiences. This frame rate frequency is expressed in FPS (frames per second)

  • Secure File Sharing

    Share files and other media securely during a video chat.

  • Call Recording

    Allows users in any channels or groups to record conversations for future use.

  • Switch to Video Calls

    Participants can switch back and forth from HD voice call to high resolution video calls during an ongoing session.

  • Call Reconnecting

    Call gets reconnected automatically when disconnected due to network issues.

  • Low Latency

    Streams data with maximum quality and without any delay.

  • Call History

    Users can keep a track of all the video calls made to-date using the search feature.

  • Call Muting

    Gives the privilege to the host to mute other users during a live video session.

  • Incoming Call Notification

    Users will be notified when a video call is received or missed.

  • Metrics and Analytics

    Learn how the app performs by measuring the number of active online users, offline participants, clicks, downloads, files transferred, session length, and more.

Now, that we have learnt the different use cases a video API caters to. It’s time to see which API best suits your business.

Factors To Consider When Choosing A Video API

It’s a key requirement that you be clear about the pros and cons of using a video chat API, what important parameters to consider when opting for one, and their pricing levels. Below, we have discussed a few criteria leaving the other two for your homework.

Cross Platform

We know that each web browser and mobile platform is different and so, it is required that the API you choose should be compatible to operate on the web, Android, and iOS platforms.

WebRTC Technology

Usually, video APIs are built on top of the standard WebRTC technology that allows streaming of real-time video across different browsers without a need for plugins..


It is a major factor to consider when choosing a video API. At the onset, they must provide security standards like E2E encryption, AES encryption, and SSO credibility. And, there could be cases where APIs can be hacked. To avoid such a case, APIs should come in full compliance with GDPR and HIPAA to prevent any type of data breach. 

Managing Bandwidth

From the outset, it is clear that businesses that offer live streaming look out for a way to manage their call bandwidth. And integrating a flexible video call SDK to a video chat can handle the bandwidth of a call and provide quality calls too.

UI and Design Layouts

Traditional or older APIs require developers to create a video-calling user interface. At the best, some offer kits that have not necessarily gone through testing and feedback cycles. Whereas, a full-featured video API gives you a drag-drop widget option taking care of the entire app’s UI. Along with this, they also let you do customizations.

Multi-tenancy Mode

Multi-tenancy mode helps prevent security-breach of data. When this mode is configured, users assigned to a team can connect and converse with users of the same team in their respective channels. They will not be able to connect with teams that they are not aligned with.

What’s Next?

Well, here we are, at the end of the article. Hoping that this piece of information will help you kick-start your journey toward finding the best video API and SDK in the market. If you are still clueless about where to start, maybe this article would help you. 

Before you wave, remember that an API should help your team hit their goals collaboratively. And, do not forget to check about the pricing options, because pennies are hard-earned! 

Like our blog post? Write to us about what you felt was best or what could have been included.

Krishi Shivasangaran is a digital nomad and a veteran of Digital Marketing strategies. She is passionate about learning the newest trends in video APIs. And, when she's off-role, she loves to sketch and make people realize the true color of nature.

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