Magento is undoubtedly the widely used and preferred ecommerce platform which benefits millions of online business of varied types. Though this platform is sidelined at times for its complex coding styles, heaviness of the codes, need for performance optimization and complexity in customizations, this platform is still clearly managing to outsmart its competitors with some of its unique aspects.
With the availability of a variety of readymade, hosted solutions for running online businesses, why should one go for Magento, which is comparatively complicated in structure and difficult to maintain? Well, here are a few reasons jotted down to state why will Magento be considered as the best ecommerce solution henceforth.
As Magento is an open source platform developers have a free hand on improving, updating, and refining the existing set of solutions and creating new extensions and scripts that would suit the demands of the competitive e-commerce market. This keeps Magento an ever-evolving one, without dependency over the official Magento developers themselves.
MODEL VIEW CONTROLLER
The Model View Controller (MVC) of Magento is quite unique compared to its competitors. Magento makes use of ‘Layout File’ which can be used to control what is displayed on each view. This methodology allows developers to insert blocks into any view required. Moreover, the model can be re-written to suit any structure or particular demands of an ecommerce store.
Scalability is one of the most important strengths of Magento which makes it a highly preferred one for online businesses which have expansion plans in the future. Magento is programmed and built for scalability which makes it capable of handling data of huge volumes. As online marketplaces are becoming increasingly popular in global ecommerce market, Magento obviously becomes the frontrunner for developing such marketplaces as any number of products can be uploaded and marketed through this platform easily.
SEARCH ENGINE FRIENDLY FEATURES
Search engines are the dependable sources for a majority of users who wish to shop online. So it is essential for an online business to earn a better visibility in the search engines and brand popularity by driving in more traffic. Though, there are a separate set of guidelines for improving an ecommerce store’s traffic, the technical side of site building has also got something to contribute towards the traffic figure. In that case, Magento could be the best choice to go with as it can be easily incorporated with SEO-friendly features that would help a web store get indexed by a search engine in a better way.
For running a successful ecommerce business there are a few key aspects which have to be looked into. Product management, vendor management, order management, social media optimization, user-experience based design concepts and secured payment transactions are some of the most important factors which need central focus. Magento offers solutions for all these key requirements both as an integrated readymade solution in the form of scripts or in pieces as extensions.
Magento keeps on evolving with the modern-day requirements of the business owners and online shoppers. These evolving methodologies are focused in escalating the Magento development experience and end-users experience to a whole new level. The latest release from the Magento’s stable is its new community edition 1.8. This edition carries improvements on tax calculations, performance, security and functional improvements on shopping cart, web API components, payment transactions and web store building.
Most of the internet dependant users have started using mobile phones as the medium for accessing the internet as mobile data connection speeds have improved a lot more in the recent past. So, it has become a basic necessity for web store owners to optimize their stores for mobile.
Though there are several ways to optimize an ecommerce store for mobiles, Magento makes it pretty easier. The portfolio of Magento powered ecommerce stores includes major brands in clothing, sports, electronics, lifestyle, education, IT and various other business domains. Most of these brands do have their mobile version, but that doesn’t conclude that creating a mobile version of a Magento site will have a toll on your budget.
Most of Magento’s extensions and scripts are programmed for mobile compatibility. These extensions can be incorporated into a Magento based estore to turn it compatible for mobile viewing and use. Thus, building a shopping portal using Magento will widen the reach of the store and eventually drive in more customers and sales.