Video monetization has been witnessing its exponential growth through increased adoption of video content which has impacted broadcasters, online brands to take high leaps in the OTT market.
With a wide exposure of online streaming some of the key industry sectors such as Media & Entertainment, Fitness, Ecommerce, Elearning has acknowledged responsive growth as they monetize videos of their products & services and engage their targeted audience via personalized video monetization platforms.
We come to know this paradigm shift has worked for media organizations & hit million + audiences with its increased pace & timely expansion!!
Here comes a fact check!
“The predicted forecasts by Cisco tell us that video traffic will quadruple by 2022 and video traffic is expected to account for 82% with respect to IP traffic right from 75%. Also best video capability across all devices and connections is accurately assured.”
This clears the fact that your audiences effectively respond to curative content that are presented in audio/video formats in the world of OTT video monetization solutions.
“You can monetize anything to start, figure out what you’re passionate about and if you’re really good at it, there’s some way to turn in into a business” – Whitney Wolfe Herd Founder & CEO, Bumble
What is Video Monetization?
In simple words, video monetization is associated with earning surplus revenue for original videos that you stream through OTT platform. After painstaking efforts in video creations you can deliver it to your potential audiences either to view or download your content.
When more people view your curated videos, the greater you gain through showered income within nanoseconds! The best part is you can allow anybody to ingest ads between your intuitive video services within your very own monetization site self-built to rule a long paving growth.
In a nutshell, you have lucrative chances to monetize your videos when you grant access to viewers after getting paid to view them.
Let’s Check Out Video Monetization Beneficiaries
Access to every curate content
The content offerings that are delivered to any audience, will naturally be converted into followers who willingly pay to access your video originals. For instance, online movie buys, video educational courses, tutorials or all downloadable content can be apt examples for monetization.
Access to viewers everywhere
Now the best way to monetize video content is through sponsored ads where promoters of a product/service positions instream ads within your branded platform. The best example is advertising fitness gear, or supplementing leadership course ads during live broadcasts.
Access to customized platform online
You can have a smart monetization play from subscription model to premium model, or all in all the entire video library. This provides concurrent agencies, online publishers & other networks to have a vast content collection accessibility within your chosen solution.
How Do You Monetize Videos?
The video-on-demand and live streaming market has a wide room for each business where three major business models revolve around profitable video monetization strategies. Apart from that, there are other ways to monetize website services.
Have Your Own VOD Platform
The initial step is to create your own custom-built video on demand platform that gives you a singlehanded presence to repeatedly monetize videos. By this you can acquire your self-hosted ideal space in the world of internet where people can readily enjoy your content on any device.
Content monetization which is in live
It is known that every SVOD platform member signs up to enjoy your existing set of videos stored in your centralized library. This clearly gives you an open invitation to limitlessly produce high amounts of revenue on the work that you’ve already finished.
Create subscriptions to monetize more
The next thing that gives you the best way to monetize videos is through a heavy-loaded subscription platform. The credit goes to consistent income that is assured to content broadcasters to scale up their business shortly, as profits are amplified in the first place.
Now let us look into in-depth meaning to monetize videos and what it takes to capitalize them..
The pioneer website monetization tools like alluring profitable models empowers video content owners, broadcast streaming, distributors for generating lump sum revenue from their videos in different ways. Commonly include ad insertions, incorporating in-app purchases, crafting product reviews to earn money in a lucrative way.
Choosing a Top-notch OTT Monetization Models:
Reap with SVOD
You can repeatedly procure income by launching your subscription business from new subscribers and capture interests from existing customers through subscription video on demand. Deliver monthly, quarterly or annual subscription packages as & more people sign up.
Advance profits via TVOD
Viewership and platform monetization with rental programs can provide you with the best returns for your long-tile content. The pay-per-view model provides them both on hourly and per-video basis. Entrepreneurs can have lifetime access with one-time payment.
Introduce AVOD intervals
Video ad monetization has primarily been a classic method of garnering your video content with preroll, midroll & postroll ads that are strategically stitched. Online advertisers pay to display their adverts in front of their aimed audience. One of the prime examples count YouTube.
Offer Premiums in VOD Catalog
Utilizing the best resource of technology, you can reap the biggest share ever from the premium video on demand (PVOD) model integrated into your monetization platform. Boost content monetary value at one sureshot much levied from theatrical releases and scoring over adjoined partners.
Add Content Paywalls
Now you can leverage the chance of exhibiting your best content partially to viewers and charge a fee by paywalling videos and monetizing in an easy way. You can inculcate interest and curiosity within your consumers to effectively get returns.
Monetize Catch-Up Videos
It’s pivotal for your users to not miss any of your OTT videos and thus catching up with those is necessary. So now they can avail them through catch-up TV feature in a limited period of time along with flexible monetization costs.
Provide Coupons & Promo Codes
Ensure to provide online entertainment streaming coupons for great discounts such as in seasonal festive occasions, year-end offers, for an entire lot less in your top-rated TV, shows, movies, music videos, etc within the monetization platform.
Scale up via 3rd party Ads
Videos can be stitched using 3rd party ad servers that would to benefit paired with world’s leading brands and avail a myriad of optimization options because of the assured transparency. With customized features and ad tech software you can fine-tune earnings in your platform.
Insert Ads in SSAI
Deliver premium viewing experience with complete solution of seamless ad-insertion server side and empower live stream videos and enable best means of monetization and level-up commercial streaming.
Ok folks, now let us delve into the subject..
Where Can You Monetize Videos?
We have been exploring common video monetization websites like Youtube, Twitch, Wistia, etc out of which Youtube has been sharing a dominant figure and drawing centre-staged attention from all masses around the world.
More about YouTube
We know one of the most-popular video monetization platforms like Youtube is much relatively connected with its best ad-supported revenue model.
Considering Youtube being the unprecedented leader in the video industry as it carries more than 2B active users, it witnessed success with ever-changing trends set in content.
When monetization with live streams created a world of impact, it repelled its effectiveness again through short-form video introduction.
- The keen issues plaguing the platform usability range from terms & conditions disparity, copyright claim issues with non-favorable demonetization.
- The major underlying aspect is the misconception that Youtube guarantees a balanced resource of income which reflects unreliableness in the long run.
- Despite various genres being offered to its centred-audience the ideology misinterpreted that there is some hidden recipe of success story to make heavy bucks..
Why a OTT monetization solution is required!
If you’re a brand marketer or content owner looking to boost panned viewership and best reachability then the best way is to create your selfmade platform. Apparently, that will be the best choice for mid-sized to large publishers like you, to rely on your owned website.
Key Highlights are:
- Best branding capacities
- Complete freedom to control
- Flexible content fee fixations
- Rigid resource of security
- Reassured content efficiency
Let’s delve deeper into..
The 11 Best video monetization platforms of 2022
Monetizing videos isn’t just as simple by choosing how and what kind of options we get to monetize the content, but also to pick the right monetization platform that can offer a unique take on how well your videos can effectively make loads of money .. Let’s take a look at the 11 best platforms below.
First-rated Video Monetization Platform For Maximum ROI
VPlayed’s OTT monetization platform shapes streaming integral needs to assist media broadcasters, content owners, distribution networks, & others. Businesses can now upscale their platform ROI by monetizing various audio streaming or videos online with multiple 6+ monetization models powered with 150+ comprehensive streaming capabilities, across any device globally.
Also VPlayed lets you to gate your premium content or every type of media asset that you possess in order to exchange of profitability acquired before access to video streams through paywall feature
Some of its additional video monetization models features are:
- End to end platform development support
- 3rd-party service integration for added profits
- World-class packed features to launch best OTT app
- HTML5 Video Player for buffer-free experience
- Live Stream for real-time interactivity
- Cloud Transcoding for bit-sized compressions
- Live to VOD featuring add-on values
- Content Partner Portal for administering ads content
For quote-based plans, fill out this inquiry form, You may also opt for Free Demo Here.
Finest Subscription Management Solution For All Video Needs
Dacast is one of the prime leaders of video monetization that supports pay-per-view, subscriptions, and advertising monetization models. Dacast’s whitelabel video player assists to monetize streams through paywalls solution which is accepted in 135 different currencies and is transcribed into various 10 languages.
They have quarterly, monthly renewal options. Also, you can facilitate global payments, and active promos with control rates using advanced built-in paywalls right into the player.
The most noteworthy video monetization services features are:
- Wide range of website monetization tools
- Ad-free streaming with easy-to use features
- Top-notch layered video DRM security into content library
- Group-pricing for live & on demand video support
- Multi-User accessibility on custom plans
- Complete live streaming support with no extra cost
Tired of using Dacast?
Built-in Video Monetization Platform At an Advanced Level
Brightcove offers you with a high-end streaming solution that is aptly suitable for monetizing curated streams at an advanced level. The platform empowers your vital content with ad-based monetization. When you look into how to monetize the entire platform and have profitable returns Brightcove allows you to serve ads using server-side ad insertion using ad blockers.
Brightcove’s easy-to-implement ad integrations support IAB video ad standards like VAST, VMAP and VPAID. Also, overlays and companion ads are accommodated between adverts.
Other monetize video features that can shape your business well are:
- Ad cue points in pre, mid or post roll ingestions
- Metadata to deliver focussed-driven ads
- Customized player experience for enhanced views
- Cloud online platform to integrate flexible solutions
- Industry-leading SSAI technology to stitch ads in a stream
- Publisher’s performance maximized with embed timers
Premium Monetization Services For Best Returns
IBM Watson Media supercharges your monetization strategy through powered models of revenue generations such as PPV, video subscriptions, and ad-supported packages. You can easily drive maximized ROI by exploring large target by video marketing and potentialize your premium validated content through IBM. With no limitations you can expand revenue streams.
Also, this enables big brands or organizations like yours to sell and earn their video content management system by having them pay in order to access them.
It’s significant content monetization platform features include:
- Google ad manager for monetization methods
- Include advertiser-friendly sponsorships
- Clickable video overlays to drive buyer awareness
- Custom ads in simulated live streams
- Paywalls gating premium content access
- Social sharing to offer discounts
5. Vimeo OTT
Top content monetization streaming models for boosting video business
Vimeo OTT provides you several streaming solutions that are most powerful with which your content’s quantitativeness graded with quality will never seem to outgrow. Vimeo OTT plans cost per subscriber with $1 that charges for starters initially. Later for growth plans they provide +$1 for per subscriber. Monetizing YouTube content can now get much easier by building your own subscription content channels and connecting directly with your subscribers on any app.
To top it all Vimeo provides flexible custom-priced plans for entrepreneurial advance streaming needs.
Here are its added monetization solution features:
- Get global in every market & currency
- Supports TVOD, AVOD, SVOD monetization models
- Collect revenue from live streams and grow socially
- Monetize across platforms like Android, iOS, Roku
- Branded apps with in-app purchase integration
- Take away restrictions to deliver region-specific content
Tired of using Vimeo OTT?
#1 Streaming Platform To Monetize Videos in Customized Manner
MAZ caters primary and personalized niches to its customers by being a premium platform for its distinguished content provider needs. You can gain tremendously positive results through AVOD as well as SVOD business models offered by MAZ. Create live streaming content backed by an automated support system to stay independent without the need of hiring developers.
Also, MAZ’s best app solution allows you to deliver as much content as you like on every major platform either live streaming content or on-demand videos.
Take a look at some of its highlighted OTT platform monetization features:
- Support advertising in web as well as apps
- Facilitate sponsorships to increases scalability
- Valuable subscriptions within in-app purchases
- Metering added with IAP to gain best results
- Ensure to support global payments 24/7 uptime
- Double up revenue with multi-device target approach
Flexible OTT Content Streamed with Superior UX
Setplex facilitates its customers with a one-stop solution to generate revenue using start-rated streams in your monetization platform. Streaming experts from Setplex assists to have distinctive solutions for speedy ROI especially from content owners, media broadcasters, OTT distributors,etc. Setplex also completely assists OTT monetization paired with Live TV through ad insertions added with SCTE 35 markers.
The video consumption and its accurate management has been redefined time and again providing best quality streaming support.
Best takeaway top video monetization platforms features are:
- Ad Monetization for hybrid business models
- Manipulating video manifolds with SSAI
- Programmatic advertising with an SSP
- Monetize live TV channels with dynamic video ads
- Detect ad breaks through AI technology
- Live commercial replacement with VOD playouts
Video Content Monetization Solution for Beautiful Viewing Experiences
Kaltura lets you monetize your huge VOD library with its smart video monetization suite. It supports popular OTT deliveries through SVOD, TVOD, ad stitching and enables media companies to create impactful monetization strategies with its comprehensive and user-friendly tools. Ensure to have optimal revenue yield allowing to strike the right balance in video business.
With Kaltura’s open-source streaming platform, broadcasters get a huge scope to integrate a variety of different revenue-monetizing stratifiers to gain best returns with a go-getter solution.
Get to know its rundown best video monetization platform features:
- Add value with subscription content billing
- Effortless transaction management
- Personalized targeted ads for effective reach
- Native player ads for microtargeting
- Packages of credit start at $5400
Scalable Live Linear OTT Content Monetization Solution
Amagi is one of the well-known leaders worldwide who pioneer cloud solutions in SaaS technology. They help clients to manage live & on demand video infrastructure and seamlessly monetize linear channels. Amagi distributes video content to various platforms of OTT that includes free ad-supported Amazon TV and direct-to-consumer apps.
The ad-based platform of Amagi THUNDERSTORM supports many kinds of OTT platforms, advanced players and compatible devices that makes it more versatile and enriching to earn.
Some of its tech-driven online video monetization features include:
- Monetization with real-time analytics
- Integrate promos with schedules
- On-boarding of channels
- Ad network partnerships
- Hyperscaling live events & sports streaming
10. Brid TV
Online Enterprise Services For Monetizing Your Content Effortlessly
Get to improve your ROI and channelize your monetization strategy by partnering with BridTV. Brid TV ensures you expand the money-making zone in the video streaming business through progressive models by setting up a powerful enterprise video platform for staying ahead in the competition.
BridTV’s video publishing strategy has incredibly been effective specifically for large-scale entrepreneurial publishers and mass media organizations.
Grab its essential streaming monetization features in the rundown:
- Google ADX enhancing monetization strategy
- Video carousel unit
- Detect invalid traffic with protected media
- Simultaneous broadcasts
- Instream and outstream ads
- Ad pods & video header bidding
Videos Services Delivered with Best Online Monetization Models
Uscreen is one of the eminent video monetization platforms where you can establish your heightened video services. They equip all of them through advanced TV-grade hosting software with premium monetization models. Also, you can have the best resourceful revenue generation on OTT streaming videos that are quite similar to Netflix or Hulu in the platform.
Uscreen’s turnkey solutions help content creators and diverse interest groups to sell content across industries in the online video platform space.
Glimpse through some of its superior OTT video monetization solution features:
- Seamless payments with monetization models
- Monetize scheduled or live events easily
- Pricing plans from $70 to $399 per month
- Offers one-time purchases for bundled content
- Allows to set your own pricing strategy
- Cash in your talents stay updated with sold numbers
Tired of using Uscreen
Catalyst for growth and sustainability is to be potentially captured through the resource means of video monetization. Organizations, content aggregators, generating progressive revenue from ads, subscription-based content or others have higher opportunities to create massive income flow with qualitative engagement via targeted audiences. Thus it is necessary to find the right platform and be in the game by analyzing each platform’s monetization supportive needs.
So coming to the fag end,
Do you have any questions regarding video monetization in apps, new pathstriking opportunities as where else you can monetize with your value-added content, anything else? We would love to have your thoughts and opinions in the comment section below..
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