30 November, 2021

Few Pointers For Custom Mobile Application Development

Constant monitoring: Understanding necessity
As you launch your Mobile Ecommerce App or mobile friendly website employ regular sources to monitor how your customers use your app and try to find out what the majority wants as an enhancement. This is what Facebook does, it collects information about what its users want through different ways and few months later that becomes a new feature. So, it is an inevitable thing to understand your customers’ changing necessities in order to enhance your Mobile ecommerce app with features and remove the unnecessary ones.

custom mobile application development

Don’t be a visible copycat
Just because your competitor has updated his Mobile Ecommerce App or his mobile friendly website with a new feature, do not go for it in yours. You have no idea how that feature works for him. Instead it would be helpful if you try to decode why he has used that feature and how it works for him. As you decode this, you will be able to create a unique feature for your app in that similar idea, but not the same feature as his.

However you enhance, make sure it is simplified
Audience hate complication. Take Apple’s website for example. No other site is so posh and pleasing, yet so simple. It directly leads to what the customer wants. There is no hindrance in accessing the product data. The partitions and details are so simple. This style of simplifying your presentation is what is called ‘world class’. How much ever new features you add to your app or site, make sure your developer integrates them in the best way possible to make it easily accessible to the consumer.

The cloud advantage
Unlike before we hardly have any hitches in implementing the updates in the apps today, thanks to the cloud storage technology. This is obviously the most advantageous technical advancement for you, since it would directly help you boost your business. You have complete liberty to update your Mobile ecommerce app whenever you want to.

Translate your idea clearly to your developer clearly
This is quite an issue especially if either the developer or the client (you) is new to this Mobile app developing area. Sometimes your idea for a feature might be so unique that the Mobile Ecommerce App developer would find it so hard to follow and at the end of the day he would have designed a feature which is no way in sync with your idea. You shall lose a lot of time and cost if your ideas are not translated clearly to your developer. In many projects this has led to prolonging and becomes a frustrating experience. You could employ simple drawn sketches to illustrate your ideas clearly to your developer if he doesn’t seem to follow you in words.

Be updated on mobile devices
A few models in Sony Ericsson have displays so tiny as half the size of a girl’s palm. Whereas some models in HTC are so wide that we doubt whether it is a phone or a notebook. This problem shall exist forever because variation in people’s tastes is unavoidable. So this becomes a slight headache for the app developers now. Make sure you visit the mobile stores once in a while to take a look at the screen sizes of the devices. Have 3 to 4 reference devices of varying sizes at your office, to test how your Mobile Ecommerce app or Mobile friendly website would look like. The smaller screen sizes are always challenging to adapt to. If your Mobile app doesn’t go in well in that screen, your customer might easily be irritated. So keep track of what your Mobile ecommerce app developer is doing in the designing part to keep the templates pleasing to the eye, whatever the screen size is.

Punith is Digital Marketing Head at Contus. He has worked with startups since 2005 to market their products and services. Along with the passion for analytics and marketing he enjoys offering strategic digital and inbound marketing solutions.

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