30 November, 2021

How to Create Your Own Online TV Channel For Your Internet Station in 2022?

Content + Concept = Channel

The context elucidates the nature of creating an online tv channel.

We can say this because the variability of each content with different video business concepts shapes unique streaming channels that are favorable to your customer needs.

However, the revolution of traditional networks and cable is slowly shrinking day by day. A new renovation of television is arising to transform the conventional viewing practices of TV channels to the next level.

Scenario to Create Online TV Channel

Online TV channels are flourishing in the entire entertainment industry into a wider range by streaming videos and television programs using the Internet.

This new technology of web television broadcasting has been a treasure trove for many content publishers to generate revenue by starting an online television network.

online tv scenario

At the end of the day, the mindset is all about choosing what you want to watch rather than what the operator broadcast.

When we talk about the broadcasting culture, it has started to transform in the early ’20s when the fame of the internet started to revolutionize the entertainment industry.

To your surprise, people between the ages 18-34 are found with reduced consumption of conventional TV by 15.3%. On the other hand, people who are aged between 35-49 have been observed with a decreased count of the traditional TV viewership by 8.7%.

 Source: flutin

The TV streaming industry is heating up to battle across all categories right from TV shows, OTT movies, Sports, and more.

OTT platform‘s that urge to create an online TV channel has the capacity to thrive in the video streaming business for content marketers via various websites, mobile app, tablet, smart TV, etc.

The transformation of different sizes of screens and platforms instantly increases the opportunity for the future of online TV over stereotypical cable bundles.

In order to understand the wide array of the online TV market, it’s essential to know the progression of future TV.

The Future of Online TV Channels

Future of online TV Channels


The key to having repeated loyal customers at your place is to have enough value of your immersive content which keeps your viewers engaged not more than ever before!

In general, the future of showcasing entertainment in the means of theatrical blockbusters online, an array of web series, live streaming events, etc will bear greater significance. Only customer acquisition and maximum retention which are prime parameters to have them in your very own online TV channel help you to stay popular above the line at all times… 

Other than that

Here are the major 4 reasons!

  • Cable TV is facing growing cut-throat competition with brands like YouTube, HBO, Apple TV, Netflix, Amazon Prime, and more.
  • Moreover, online streaming is peeping every nook and corner disrupting cable bundles.
  • The revolution of online TV channels cut down the cost of more than a million cable bundles and maximized the audience base.
  • With the trend of online TV streaming, there is always the possibility for entrepreneurs and enterprises to leverage on the business of streaming online TV.

Commercials & OTT always get along together!

The commercials are trying positively to compete with the ever-growing streaming industry where many OTT platform streaming industries have proven it’s possible to create a massive business in the television industry without being dependent on advertisers.

The reasons behind the growth of Online TV channels are pretty vast since traditional TVs can’t assure 100% satisfaction (demand is more, quality content found less) for every customer.

So, what & why creating an online TV channel is always a better option!

Let’s unleash the fact for you to reap its maximum profit potentiality…

Why is it Necessary to Create an Online TV Channel?

Create an Online TV Channel


It’s a fantastic & cost-effective idea to start a TV channel on the Internet. This is because different people living in different regions of the world can instantly access the channel and programming. Here the only condition that needs to be checked, is to stream data with a vital resource nonetheless than a high-speed Internet connection. Several websites provide services in order to assist you in launching your own TV channel.

Having said that, ESPN+ & Hulu which is developed with a direct-to-consumer platforms model has profitable conversions. It sees an average monthly revenue growth per paid subscriber, with overall 26% raise for utilizing its live TV service.

Source: cnbc.com

These insights would cover the importance to describe your worthy decision of how to broadcast your own TV station.

To substantiate that, here comes some interesting insights for your business knowledge…

The list of big brands in this lucrative business is extending, when we look into Disney+ streaming service as of now it has around 95 million paid subscribers.


Start online tv channel


Major Differences Between Online TV Channels & Traditional Cable TVs


Traditional TV 
  • Even though traditional Cable TV channels have more than 20 million TV channels, these channels can’t serve 100% of their customer’s needs.
  • Traditional advertising models have faded since the media companies has shifted its viewing trends
  • Traditional TV setups let you to browse less quality-based content within fixed hours
  • Conventional TV provides basic entertainment programs like daily soaps, movies, music, sports, news, etc.
Online TV 
  • Thanks to the emergence of online TV. Seeing its popularity users were interested to create own channels & broadcast content within their self-made platforms
  • The paradigm shift from Pay-TV to subscription-based models were popular that bought innovation in shifted trends
  • Online TVs give you the option of quality-graded content to watch it anytime.
  • Internet TV gives you the freedom to choose from a vast list of TV programs, On-demand movies, Live Podcasts, TV shows, games, etc.

Is There a Need to Start an Online TV Channel in the Entertainment Market?

Knowing the integral purpose of building your own online TV channel can help you to execute your set plans precisely… Also to have a perfect custom-made TV channel online where you can choose to create a linear or video on-demand channel for your users who can seamlessly enjoy them watching with any device anytime 24*7. Some of the basic pointers to consider are:

  • Listing your streaming goal
  • Why did you decide to start it all
  • What kind of offerings you’ll provide 
  • What sort of timings do you prefer and most importantly
  • What events do you plan to broadcast 

Likewise, Traditional TV channels have multiple packages of Pay-TV options to offer & delight their customers. However, it has its own set of drawbacks too… Some of them are:

ott in entertainment

1. Put a Stake Within Viewership Territory

  • We know that all cable operators under the federal communication commission report can maintain let’s say 100 channels and the remaining group of channels can be reserved for leased access.
  • The renting costs were before determined by the number of subscribers & channel distributors. Yes, this is now no more practiced!
  • But now, as a platform owner, you can put your worries as to how to start a TV channel on the internet and maximize your revenue factors, since the whole platform infrastructure added with result-oriented metrics is under your control.

2. Set Your Own Personalized Streaming Equipment

  • It is highly recommended for you as top streamers to provide quality material when it comes to popularizing your very own broadcasting media platform.
  • Therefore, it becomes pivotal to use high-quality software & hardware in contrast to VHS recordings that are used by many cable companies.
  • Having said that, another option that can be used to enhance your media-based career is to live stream your valuable content using video streaming equipment & the internet within your online TV channel.

3. Announce Your Internet TV Channel

  • When you think about going for a grand launch you’ll want to reassure that your target is enjoying your watch shows, right!
  • In order to fulfill your rigorous viewership counts, you can explore marketing tools within your white-labeled streaming platform.
  • Reach out to the social platforms where the world resides & spends much of their time on a real-time basis to promote your local promotional events, big show launches, new premium VODs, etc.

4. Captivate Prospective Lump Sum Paychecks

  • Well, when you hop into making a difference in the streaming marketplace you might as well think to line up every advertorial brand marketer.
  • The best way is to collaborate with production distributor companies, where you can override cable bundlers who persuade local networking firms to showcase promotional media pieces on a heavy payback.
  • Instead, you can associate to give them space to place their ads and generate surplus cash flow individually. More of such promoters within your video on demand platform can raise the standards of your overall monetization strategy.

Are You Interested to Start an Online TV Channel For Your TV Station?

Create Online TV Channel

Shift From Traditional TV Broadcasting To Online TV Channels

Traditional TV To Online TV Channels


CONTUS VPlayed provides everything right from infrastructure to customization and monetization models to build your own online TV streaming platform to broadcast TV shows, Movies, and content across devices and geographical locations.

Top Reasons To Shift Your Traditional TV Operations To Online TV Channels

CONTUS VPlayed provides all the necessary streaming opportunities like VOD, OTT, Live Streaming, Audio Streaming for Content owners, Distributors, Cable Owners to build their own Online TV streaming platform.

  • The Online TV streaming software is built on Microservice Architecture which is one of the prime technologies used to stream OTT & live stream content.
  • CONTUS VPlayed comes with 100% customization feasibility for enterprises to customize any feature in the front and backend of online TV applications.
  • Deliver the best functionality to stream content, and Global CDN to distribute content irrespective of regions & devices.
  • VPlayed provides flexible video on demand hosting opportunities such as On-premises and On-cloud Infrastructure for control of the product.
  • VPlayed’s unified streaming solution lets you own the entire online TV channel software with your desired brand objectives along with source code support.
  • The solution comes with a 5+ revenue generation opportunity for cable owners and content owners to reap better revenue profit than traditional Cord TVs.

Alright, that’s a lot of stuff to ponder upon!

But, How to Start Your Own TV Channel Online?

It isn’t a much complex facet to create your own web TV until you strategize your business category and requirements to start broadcasting online content across geographical locations.

Conceptualizing the type of content you want to broadcast, a revenue module that would fit the strategy and content niche, let’s say like Educational, Pure Entertainment, Health & Fitness Platform, and more.

Partnering with one of the leading online TV solution providers who have the capability to build one with futuristic features and functionalities will help you reach your business goals.

Whatever the online TV channel software requirements, there’ll be an ideal solution for it. In the same sense, CONTUS VPlayed is one of the prominent VOD solution providers in the market to start your own online TV channel on multiple devices like Smartphones and the Web and to reach a global audience base.

What is all CONTUS VPlayed?

Create an online tv channel

CONTUS VPlayed is a custom OTT solution provider in the market aiming to help content owners, broadcasters, Cable owners, distributors to build an Online TV channel software with all the features to make the streaming more precise. The VOD streaming platform comes with high scalable CMS, Streaming Infrastructure integrated with adaptive bitrate streaming and features.


Why CONTUS VPlayed is the Right Choice to Build Your Own Online TV Channel?

1. Contus VPlayed offers complete customization of the online TV channel solution that adapts to your business needs.

2. The solution is expertise in building online TV platforms whatever the device and platform you demand.

3. Contus VPlayed technologies are driving the TV experience you demand across the devices.

4. Seamlessly manage content using video CMS and archive your content in order

5. Raise the worth of your online TV channel by generating real-time reports via the analytical feature.

Features That Drives the Streaming TV Experience to Next Level

OTT streaming success


→ Internet Protocol Television
IPTV is one of the commonly used technology to deliver TV programs and videos over the connection of internet similar to a broadband internet connection. Through IPTV, digital television service is delivered either live or video on demand and it also has the potential to provide a combined set of content that consumer selects will be delivered.

→ Time Shifted Programming
This is also a combination of IPTV which is used to broadcast the programs at different times normal to others. Time-shifting is programming to storage acts as a medium for viewing or watching after the live broadcasting. Time-shifted Programming plays a kind of crucial role to initiate on setting up your own online tv channel.

→ Global CDN Service:
A Global Content Delivery Network assist in the distribution of the video content geographically to the end-users a high pixel rate and a dynamic performance. Cloud-based CDN’s establish Content as a flexible medium for web applications and deliver a maximum level of protection by preventing the loss from hackers through filtering the traffic signals on global networks.

→ End-to-end Video Analytics
A clear analytical report is a key success to distributing the content over multiple platforms globally. An advanced video analyzer would be the key tool to a whole content library and its flow over the devices at real-time.

→ Social & Payment Integration
An effective integration on social media platforms magnifies the outstretch of the video content on multiple platforms which in result doubles the rate of users globally and also enhances this lucrative online tv channel business.

→ Multi-tenant Solution
A Multi-tenant is cloud-based storage for the content in a secure and flexible way. This assists in redefining the infrastructure of the existing content resource platform and also maximizing the storage capacity.

→ Complete Ownership
Our solution lets you own the entire Online TV platform with your own brand name. You can get the ownership of the platform right from code, deployment, features, and more. You customize its features, functionalities, Monetization options and change the functionality of the platform since you own the entire application.

→ Fully Customizable
The platform can be completely customized based on your needs right from design, deployment, frontend and backend feature update, Monetization models, functionalities, UX, and more.

→ On Premise / On-cloud
VPlayed comes with multiple hosting opportunities for content owners and cable operators to host their online TV channel on their own wish were on-premises leads to not depend on the provider.

Multi-Layered Video Security Systems

DRM security platform


Multi DRM
The multi DRM provides control over how people can consume the content with help of secure authentication protection without the exchange of content license

Access Control
Minimizing the risk of content access from unauthorized by securing the content through different access methods such as email verification, Single Sign-On, and authentications.

→ AES Encryption
Securing the content available in the platform with symmetric techniques ensures the usage of the same keys for encryption and decryption.

→ SSL Certificate
The SSL Certificate ensures to protect the traffic to the online TV platform. It creates an encrypted connection between your audience and the platform.

→ Screen Capture Restriction
With this functionality, you can disable or restrict the screen capture actions on your online TV channel software during any live broadcast or streaming of content.

→ Geo Blocking
The feature helps to restrict the broadcast of any specific content to any specific region, state, country or even IP address that constraints on.

Multiple Set of Monetization Strategies for Online TV Channel

Monetization Strategies for Online TV Channel?

Subscription: Create a subscription website, that amplifies your business model with an online TV subscription to a new level with ongoing customer relationships and enabling customers to access the content with different subscription tenures.

TV Advertising: Leverage a better revenue model with TV advertising that ensures an effective growth of the brands and creates a deeper relationship between people and brands.

Catch Up TV: Through the Catch-up TV monetization model, re-broadcasting of programs that are already published or live stream in its parent channel.

Pay-per-view model: Get paid for every viewership. With the PPV monetization model, you can enable users to watch the content-based PPV model or can allow them to purchase any specific content.

Sponsorship: Position one or more advertisers as a partner to your online content where you can get a certain percentage for every deal generated through your online TV platform.

All right!

Monetization Models is the money-minting hallmark that you can possess with this online tv channel.

As the viewing of Video is shifting from Desktop view to Mobile View, the methods of enhancing this lucrative online tv channel business are also primarily balloons. The streaming of content over the online TV channel trend is wholly practiced globally to ensure income through a diverse video monetization option such as Advertising, Video On demand, Monthly Subscriptions, and Much More features across the platforms.

Bottom Line:

The Online TV revolution is taking place to create a massive impact in the streaming industry, Content Owners and Business Professionals should take a closer look to trigger their lucrative business by partnering with some world-class OTT platform providers who can make your splendid Online TV Channel with engaging technologies and Features that befits to this modern streaming Industry.

If you already have an idea about creating an online tv channel, Schedule a free demo and we’ll help you implement it!

Create Online TV Channel

Frequently Asked Questions(FAQ)

Some of the level-headed & key features that are required before commencing your customized online TV channel are: Internet Protocol Television, Global CDN, End-To-End Video Analytics, Time Shifted Programming, Lifetime Platform Ownership, Flexible Platform Deployment options, and much more.

Now with extraordinary monetization plans, you can leverage to fill your revenue backpacks using SVOD, AVOD, TVOD or Pay-Per-View, SSAI, Coupons & Promotions, etc. Position your branded online TV content according to marketing strategies to make the best money using your own subscribed OTT channels.

So the key factor that depends on your internet TV channel narrows down to cost. All I can tell you is that when you find the right equipment, technological infrastructure, and thoroughly know your audience, market line it will help you to decide the investment factors wisely. Also, the type of business model with path-striking features comes into major play during the launch of the online-based TV stations.

Hi I'm Sundar. Interested in digging deep into business management tools. Love to blog, discuss and share views on business management tips and tricks.


  1. Sadie Reply

    Hi, we are planning an online TV platform and need to know more about your offering. we are based in Lebanon, and need the solution to be locally hosted.

  2. Nicholas Reply

    Really cool stuff on features and technologies to create online tv station. Furtherly I want to know how does an online TV channel earn money? Thanks in advance.

  3. Lydia Wilson Reply

    Hi Sundar. we we are based in South Africa and want to start a online TV channel in Potchefstroom. How do we go about it, its going to be a channel with religion and local documentaries. please advice and how much will it cost us to open it.

  4. Annas Tasia Reply

    Hey Sundar, Can you please explain the cost details to develop the customized ott tv apps for the android & roku tv platform. We have some requirements based on our business modules, I’ve curated such core features and send you a mail regarding this. Kindly check it and update me the details asap. Thanks Advance

  5. David Reply

    Hello Sundar, This is David from from UK. We are one of the reputed studio house in the European region, with having decent amount of series, movies on different genres. Now planned to move towards digital platform with multidevice support, accurate tracking and some other core features. Sent you the requirements along with contact details.

  6. Jordan Enrique Reply

    The perfect guide on “how to start a tv channel on internet” It is really helpful for the online streaming business owners to kick start it from the scratch

  7. Hepzibah Mary Reply

    Want to know the cost factors to create an online tv channel for our eLearning sectors. It must be a subscription based model to monetize it.

  8. Joshua Anish Reply

    Is it possible to create my own online tv channel with customized features and models recommended by our technical experts

  9. strimmtv Reply

    These are actually great ideas for creating your own tv channel. You have touched on some good points here. Anyway, keep writing.

  10. Adam EnFroy Reply

    We would like to start an online TV channel like plex, with on demand and live streaming. Can you help us to create an online tv channel for our tv station?

  11. Bernard Reply

    I would like to see how an online TV channel is set and what are the necessary tools required to start an online tv channel and cost factors to make it.

  12. Nairobi Reply

    I am interested in starting an online TV station, So, want to know more details about the important factors and price factors for the end to end platform and more.

  13. Kevin Reply

    I Would like to develop an online TV channel which runs on the internet and on a pay per use and subscription base. Need details on this

  14. Peter Reply

    Hey We already have website to stream our video content. We also have some decent amount of users who will register and subscribe to watch movies and TV shows on the Internet. Now planned to create an online tv channel for our platform. With subscription based business model like Netflix.

  15. Quinton Reply

    Hey, I am eagerly looking for a solution to create, launch and grow a internet tv channel for our tv station with inbuilt features, easy maintenance options.

  16. Joseph Reply

    I would like to know about starting a internet tv channel for our streaming business. The main aim of this project is to expose the cultural heritage of few tribal communities and cultures. It will be accessible varied platform and must be a advertisement based model.

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