25 May, 2022
Build OTT Platform

Starting an OTT Business: How to Create & Launch an OTT Platform or Channel?

Have you always dreamed of creating an OTT platform? Here you will find a mini-guide on how to start an OTT platform with trending technologies for managing and distributing your video content across Mobile, Smart TVs, And Web.

With the rise of online video, content video delivery over the internet has boomed in recent years. 

As the trend of OTT TV doesn’t stop in the way of changing its path, the “Over the top” services have set a profitable standard in the line of media consumption & its effective delivery, creating a huge impact in the world of television. 

OTT platform architecture has significantly disrupted the traditional cable TV providers. 

Due to this transformation,  it has earnestly changed the business value of television into a consumer-driven funnel from provider-driven. 


“Skyrocketing growth of OTT Video revenue is projected to reach $171,772 million in 2021”

Source: statista


This lucrative platform technology entices every business professional to launch OTT services.

Let us get into this more as to how you can build an OTT video platform and check its technologies that are carried making it a stable sphere of recurring income.

Before getting into it, let’s take a look at OTT!!!


Read Also: What is OTT Platform? A Definition of OTT & Its Meaning


Who Gets Maximum Leverage With The Rise of OTT Platforms?

It is a known fact that video monetization is the driving factor to grow beyond expectation and has proven to be the game-changer… All thanks to the OTT industry.

Moreover, when you tend to choose SaaP solution you get limitless freedom with the usage of the platform developed with the amount of cost savings, creating a major plus in sustainability within the market.

All in all, it is a go-getter where one can decide to upgrade further or stick to the same. 

Broadcast Media – The broadcasting industry is well distinguished with the power of media delivery giving content publishers the freedom to cast their content worldwide. 

OTT broadcasting media

Education SectorElearning market has bought a huge revolution with the help of the best online video platforms to have interactive learning experience via online quizzes, assessments, etc. 

OTT education platform

Sports IndustryTerritory of sports purely runs on live content distribution like match relays, mega sponsored events, that can be directly telecasted in your own set TV.

Sports OTT platform

Film Making IndustryNow as a production house, content publisher, or distributor you can leverage your own streaming space & monetize content originals gaining maximized ROIs.

Movie Streaming Platform

Enterprise OwnersAs an entrepreneur, your business can now get covered with major inputs streamlined with self-developed channels delivering value-added theories.

Enterprise OTT platform

Online Fitness PractitionersEnlarge audience base by bringing your fitness expertise into the world of streaming technology. Centralize workout videos with self-hosted platforms.

OTT fitness streaming platform

Religious PropagatorsDuring these ups and downs of life now religious spokespersons can disseminate spiritual values via online sermons, lectures, live events via OTT media.

religious streaming platform

YoutubersNow gen Xers who run a youtube channel can have a high jump by widening your existing customer base with your completely owned video marketing platform.

OTT video solution for youtubers

 So, these are the top-most OTT broadcasting sectors that exhibit the power of media delivery by providing an amplified opportunity for professional broadcasters.

They will be the future of unprecedented growth that’s come up to interact & entertain live audiences innovatively.



How to Create a Profitable OTT Platform For Your Streaming Business?

A step-by-step guide to build, launch & grow your OTT platform business with attractive features added with multiple revenue models. But, before that take a look at a list of things that help you to set up a profitable platform an ideal means of acquiring the best ROI perspective.  Scroll down to explore!

To provide an omnichannel scintillating experience to your users, make sure of: 

  • Taking steps to improve trust between you & users 
  • Referring marketing strategies to only one website 
  • Ranking yourself at the top in search engines 
  • Having email communication & reflect your brand more  
  • Accepting every type of payment on flexible modes
build your own ott platform

1. Select a Popular Streaming Business Genre

When you start creating a video streaming website or platform you can choose an apt genre for displaying on-demand videos, movies, mainstream events, or power-packed content to serve the timely needs of your audience.

Accordingly, you can select your business model to run it better.

2. Target Your Audience At All Tech Corners

It isn’t necessary that your approached audience would occupy only one mode of experiencing your vivid streaming products. So it is necessary for you to make them available at all possible corners of portable devices. Top OTT platform providers can help you to settle your strategic content delivery depending on where your video subscription platform requires you to watch them like a laptop, mobiles, tablets, etc.

3. Plan Resources As Per Unique Broadcast Services

While building an OTT video platform right from scratch your cost to develop it will depend on the type of content you would like to showcase to your customers.

Then, plan your resources to create a best video streaming services just like Netflix, & assure a compelling experience to your customers.

4. Enhance Varied Viewing Experience

As it is always said that content remains the king of all traits, it has now become pivotal to suffice with original content & facilitate a fascinating user experience.

Today with the advent of OTT app development, viewers expect to find more choices since the shift of television has developed a newer format of content.

The penetration of crip valuable videos is much appreciated among the masses now.

5. Analyze Your User Behaviour Insights

Generally, your target audience here would be wide and dynamic. The variety of entertaining content that you cater to suit their watching moods is likely to establish a particular mindset in the demographic. To study this, you could have user insights with personalized analysis tools like

  • Real-time traffic updates
  • Current viewership status
  • User behavior analytics
  • Revenue Report and lots more

6. Acquire High ROIs With Profitable Monetization Models

Mostly OTT video platform revolves around on-demand or live streaming services.

Moreover, live streaming gives you to provide user-centric content then and there, which could help to monetize both in real-time.

One of the instant video monetization platform that could yield you faster revenue is through attracting a large viewership via advertising video on demand.

Also as OTT streaming providers, you could find potential scope for profitable income streams in larger sections.

7. Shape UX/UI design in an eye-catching manner

It is of utmost importance to create a streaming platform that is effectively navigational and makes searches user-friendly.

Therefore, to gain your user’s attention & stand out amongst the competitive players, develop your website UI in a unique and dynamic way. 

8. License the content while starting your OTT platform 

Most of the major solutions work with an authorized set of content frameworks. Investing billions of pay with content licensing protocols before its platform launch will fetch the best returns with your content ideation, production & distribution to various channels that you decide to target.

9. Deciding on the OTT Website functionality

Best video streaming solutions depend on a number of functionality that are user-centric which can be split into major 3 ways. 

The video is consumed by the targeted audience, creator, and content admin who regulates the performance of the content.


 
Have an OTT platform idea? Want to convert it into a successful business?

Technologies Involved in Building an OTT Platform

Having the proper tools to generate high bucks of money from your curative videos is essential. We can see them one by one, with their individual characteristics.

These pivotal technologies help you to accelerate your business plan with its unbeatable functionalities making it unique as well as futuristic for viewers, content owners as well as in admin.

Cloud Hosting

OTT Cloud Hosting


Most of the OTT platform providers are using AWS (Amazon web service) cloud service as their premier cloud storage component. The cloud-based solution helps business professionals in building their own OTT platform to extend the scalability and consumer engagement in order to magnify the business revenue.

Server

OTT Video Server


Nginx media server is the right java based platform server that has the potential for handling a high amount of concurrent connections. The edge server serves as the best performer on holding static files that truly makes the work done in a much easier way of streaming high-quality content.

Streaming Protocol

OTT video streaming protocol


RTMP (Real-time Messaging Protocol) and HTTP live streaming are the two main streaming protocols used in the top VOD Platforms to streamline live streaming content. The RTMP protocol transmits the overall maximum possible data and also provides low-latency interaction.

Content Delivery Network

content delivery network


A Huge number of CDN providers are have been using in OTT Platform which is considered as the key component in reducing the traffic in the core network in order to increase the global low latency. The best CDN perceives great performance on a real-time basis.

Rethinking Security

OTT video security


DRM (Digital Rights Management) and AES Encryption are the most widely used security system which plays the crucial role in protecting the content from copyrights and enabling a barrier by shielding from unauthorized access of the Content.



How Much Does it Cost to Create Your Own OTT Platform? 

The cost of starting with an OTT platform development that’s similar to Netflix is determined by its size and capabilities. Therefore, while you plan to launch your own streaming platform, where you can potentially entertain your viewers with unlimited pieces of content you’ll need to decide on the technical stacks that will influence its estimated price. The cost of developing a channel is also determined by the potential development team that you choose to work with that includes the company’s geographic location. 

The total cost of developing a combined OTT streaming platform along with an website depends on a plethora of factors:

  1. Features and complexity
  2. Size & Geo location
  3. Platform on which you want to release
  4. Technology stack required to build the platform
  5. Experience of the entire development team
  6. Time required to make a customized channel

A Rethinkable Solution To Start Next-level OTT Services

While there is an emergence of technological comeback in facilitating entertainment with powered innovation, it creates a healthy challenge for content makers & broadcasters to push their boundaries & deliver out-of-the-box content.

Thus, it settles to have a lasting impression in the targeted minds of the audience through varied OTT services.

Also, another way of pursuing it is that, it helps you to know that content personalization is the key to deliver a great watching experience to your target market, exhibiting uniqueness every time!


In a recent survey, 78% of OTT platforms maintain a better recognition with their viewers which acts as the key factor in setting it as the best OTT service.


Only a certain number of VOD platform providers bring out such successful & durable solutions.

VPlayed, which is known as the top-tier global leader in providing best-in-class OTT platform development solutions are created to have more engaging UX for your viewers.

CONTUS VPlayed’s Top-Notch Features

VPlayed is a supreme OTT solution provider that can empower the video or audio demands of content creators, broadcasters, media channels, and everybody else who wants to manage and monetize their priceless online assets.

It comes with feature-studded for Omni-device media delivery. From camera to end-user screen on Mobile, Tablet, PC or TV, your video can be streamed to any screen with universal display HD quality.

VPlayed OTT Platform Features

→ Adaptive Streaming It provides an absolute online video streaming experience concerning how to build OTT platforms at any range of bandwidth without buffering.

→ Cloud Transcoding Equipped with a video transcoding platform that facilitates quick transcode of content on cloud & streaming live contents.

→ Offline Download Experience rich offline playback video feature enabling every user to download their preferred video to watch it offline.

→ Video Content Management Store unlimited number of videos across your platform repository embedded with flexible features such as analytics, drag & drop option, etc.

→ Social Integration Enlarge audience ranges through dynamic social integration that enables the promotion of videos on various social platforms.

→ Channel Partners Upsurge the overall flow of the content in partnering with 3rd party channels through direct interactions.

→ Monetization Models CONTUS VPlayed provides best monetization models while searching how to create an ott platform & shape your ROIs. Explore AVOD SVOD, TVOD, Catch Up TV, & more.

→ Global Distribution Monitor localized content with complete access control, categorized into various audience segmentation & delivers curated videos to only strategic locations.

→ Full End-to-End Support Accelerate streaming business with a complete video monetization solution ready-to-use supported with total control of managed OTT services.

→ Multilingual Stream videos in a tailor-made way according to your geo-based linguistics. Get multilingual support at local, regional and global levels of the target market.

→ Fully Customizable Get a wide range of end-to-end supported services fully integrated and customized as per your online streaming platform needs.

→ Content Delivery Network Get a complete pack of managing and distributing content via CDN networks. Now provide seamless entertaining outputs via adaptive streaming technology.

→ Reliable Video Hosting Take the liberty to self-host your content originals best online video hosting platforms at your convenience with various solutions at on-premise or at cloud infrastructure servers through VPlayed VOD hosting.

→ Analytics Analyze & track data to make decisions based on 3rd party integrated tools like Google or Microsoft Analytics after working on how to launch the OTT platform.

→ Marketing Optimize your OTT channel with the best in-built video marketing tools & multi-device compatibility across various social channels.

→ Security Start the OTT channel with standardized Digital Rights Management protocols & secure your valuable content. Deploy end-to-end encryption for all devices & channels.

Thus, every player in the TV industry invests only on feature-rich OTT platforms to push their path-breaking content that is published strategically. So, the necessity of every content owner to pick apt OTT service providers is very much in need to reap high ROIs.

Wrapping Up

I believe at this point you would be clear to find intricate nuances of how to build your personalized OTT video streaming platform. Make your OTT business successful through the perfect global services of VPlayed that ensures a win-win situation with its set of essential features & support systems.

If you already have an idea about starting an OTT business, Schedule a free demo and we’ll help you implement it!

Build OTT Platform

Frequently Asked Questions(FAQ)

If you want to compete with competitive brands with the multitude of OTT platforms out there it's pivotal in creating branded one for yourself using the following features all into your over-the-top channels with Live Streaming, Cloud Transcoding, Live to VOD, Content Partner Portal, White labeling & many more to integrate with.

In the course of OTT platform development, each customer brings their own current ideas and monetizes them according to their business needs. Every client is invited to implement bespoke solutions & costs would differ according to their objectives. Our technical and sales teams can help you to build customizable OTT video platform for whatever streaming niche you choose to focus on.

Whether users are found binged or planned-watching your content integrated through OTT development, in the case of video sponsored adverts, pre, mid, or post-roll video ads are always used to turn viewing activity into advertising dollars into the platform, on the other hand, Make your content available on any device at any place, allowing you to engage your audience even if they are thousands of miles away from your immediate streaming market. As a result, the way television channels are accessed over OTT has changed, opening up new revenue options.

We know that captivating revenue is the prime motto for you to build OTT service. Thus, you can have numerous monetization models giving you loads of opportunity with Subscription, Advertising, Pay-per-view, SSAI, Coupons & Promotions, etc can help you to turn your broadcasting OTT content into trillion dollars starting from TV shows, Movies, Web Series, and more.

Dwarakesh is Video Monetization & OTT Platform Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools, and Love to blog, discuss and share views on the legal IPTV services' latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.

36 Comments

  1. Holland Gary Reply

    We would like to start a OTT platform and saw you as a one of the best solution launch a OTT services with customized features and would like to see a demo

  2. Dwayne Paul Reply

    Hello Team, This is Dwayne Paul Media coordinator in one of the best universal media. Interested in what you have to offer for creating a OTT platform for our business

  3. Jhonny Dave Reply

    We are looking for the solution to launch an OTT platform for our media services with on-premises support for websites and Channel.

  4. Reegan Adam Reply

    We wanted to make a OTT platform for one of our client in US region. They have some requirement to customize the platform as per their convenience. Is it possible to customize a OTT platform with streaming functionality without affecting the end quality?

  5. Ivanovic Reply

    We want a launch our own sports-centric OTT platform. It should be highly secured, robust and capable to stream feaster across the region.

  6. Williams Reply

    Can you please guide us for creating an OTT platform with encrypted DRM protocol and also need suggestions for the OTT revenue strategies.

  7. AppSquadz Software Reply

    Thanks for sharing this informative content! Now, we know the correct method of selecting the OTT platform development companies in Oman to augment our business with their technical expertise.

  8. Alrose Reply

    Hey, We are looking for the solution to start an OTT platform. Need some details about your platforms security features, revenue models and customization functionality.

  9. Roger Reply

    Hello, I would like to change my video website in to the complete OTT platform with higher end streaming features and revenue models, Can you please share some relevant information about your platform and also need some guidance to start an OTT platform . Thanks

  10. Dravid Reply

    We are planning to create an OTT platform for our business with multi device support. Our service majorly focus on the entertainment based content in particular region. Need details on this.

  11. Alan Reply

    What is the procedure to create an custom OTT platform for the education based content. Its recorded content want to convert it into the subscription based model. Can you please share some details on this.

  12. Willaims Reply

    Hi, I would like to build an OTT platform to stream our rented content from third party service providers. Let me know all about starting a OTT platform right from the scratch.

  13. Augustin Reply

    Hi, Need some details regarding the procedure to launch an OTT platform for the sport based content and what are typical ways to generate revenue through it.

  14. Tina Willian Reply

    Hello , I was looking for the solution to start my own OTT platform. We focus on providing free content to our audience and generate revenue through Ads. Is it possible with VPlayed. Looking forward hearing from you so we can discus the possibilities . Thanks !

  15. Daniel Reply

    Hello , I was looking for OTT platform development for our business. As far as I understand you provide a complete solution for developing OTT platform streaming. We are a large Advertising network in the USA, So we majorly focus on the AVOD model for our monetization. Can you help to start OTT platform with these strategies?

    Looking forward to hearing from you so we can discuss the possibilities.

    Thanks!

  16. Roger Nick Reply

    Hi, We are one of the best multi-media networking platform servicing by creating content for various types of Community. I would like to know if you could build us a OTT platform with multi device support.

    However, we have some specifications that needs to meet our design flow and we’d like to know:

    1. The timeframe to create/build the OTT streaming platform
    2. Pricing Factors to start it
    3. Want to know about maintenance and customer services

    We will be looking forward to hearing from you soon. Please reach out to us.

    Thanks!

  17. Eden William Reply

    Looking to create own OTT platform with subscription/ ad-based revenue model for our contents like movie and tv shows. Just starting off so will need to scale as time goes on. Need some suggestion on how to start OTT platform successfully? Thanks

  18. Stephy Reply

    I am very interested in starting my own OTT platform and need help. Ready to invest huge amount for our platform to make it grand success. Need your inputs to launch a OTT platform with customized features in it.

  19. Helen Reply

    Hello, We provide media services to our users at affordable prices for sports channels, movies and series. Now I am very interested to change our streaming medium by starting a OTT platform. For that i need a experts like you to make it happen. I think your platform is very different from the other services. Few requirements for us to create an OTT platform. It must be able to stream on android, iOS and web tv. Please contact me.

  20. Trish Stacy Reply

    Looking for a solution to add to a website to rental streaming movies and TV series. Kindly share your ideas regarding this and how to start an OTT platform right from the scratch for the entertainment business?

  21. Leema Reply

    Hello I’m interested in speaking with someone from your team for starting an OTT platform for one of our reality show. Please let me know if we are able to connect later today. Thank you!

  22. Christy Reply

    Hello, We are planned to kick start our new OTT platform for streaming sports content across the US and canada. We need a platform that provides better security in terms of preventing viewers from screen recording while viewing content or including a watermark. Want to see your platform in demo. Thanks

  23. Olivia Reply

    I would like to sell a film for the 100+ restricted audiences in Newyork city during one month of tenure period with a free teaser to watch before and maybe some various offers in order to lead to the more expensive. I don’t have any idea on how to start ott platform for my business, So help me for building ott platform right from the scratch

  24. Isla Reply

    We make feature films and now want to create ott platform where we can rent or sell out titles as well as other curated film titles from other production companies.

  25. Isabella Reply

    I would like to see the demo of the ott platform development process. I am interested in rebranding and customization. Kindly share the cost details to create an ott platform from scratch.

  26. Ella Reply

    I’d want to reach out to team Vplayed to discuss possible collaboration opportunities for starting ott platform with monetization side of your CTV spaces.

  27. George Reply

    Looking for a customized solution to build an OTT platform for our streaming company in Vegas. The solution needed to be Deployed and run from Customer Datacenter. We also prefer channel with multi-device support in it. Please contact us

  28. Charlie Reply

    We’re looking to start an ott platform for the German Music academy and wanted to loop at an API / Whitelabel solution for the same. We wanted to know the service for starting an ott channel with rates and whether you have any music algorithm-related features.

  29. Jacob Reply

    We are a non profit organization that manage a mutual aid network of female entrepreneurs. We currently have less than 1000 users on our platform but we expect to expend. Like to start an OTT platform for our services with custom features, Kindly share the cost factors. Thank you in advance,

  30. Muhammad Reply

    Hello, I would like to book a live demo with you to understand how to start the ott platform and what things are needed to build an OTT platform from our side, Share the details and the pricing. Thank you very much.

  31. Harry Reply

    Hi, I am working for UV Media Group in England. We launched one year ago an OTT offer (live channels & on demand movies and series) for the specific group of peoples in Europe. Our platform is available on web, iOS and Android. We are looking for a new end to end solution to migrate our existing platform or possible to create a newer one to broadcast our content.

  32. Leo Reply

    I would like to broadcast my tv series so I’m inquiring to create own ott platform with following supports like CDN, VOD, SVOD, Q&A, Live Chat, SSL Certificate, Monetization, White Label, Security & Monitoring, Device Supported etc.

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