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Starting an OTT Business: How to Create & Launch an OTT Platform, App or Channel?

Skyrocketing growth of OTT Video revenue is projected to reach $171,772 million in 2021

Source: statista

With the rise of online video, content video delivery over the internet has boomed in recent years. 

As the trend of OTT TV doesn’t stop in the way of changing its path, the “Over the top” services has set a profitable standard in the line of media consumption & its effective delivery, creating a huge impact in the world of television

OTT platform architecture has significantly disrupted the traditional cable TV providers. 

Due to this transformation,  it has earnestly changed the business value of television into a consumer-driven funnel from provider-driven

This lucrative platform technology entices every business professional to build OTT video services.

Let us get into this more as to how you can build OTT platform and check its technologies that are carried making it a stable sphere of recurring income.

Before getting into it, let’s take a look at

What is all about OTT TV? 

Technically speaking, OTT is the delivery of multimedia over the internet without the use of any framework where the content is directly distributed to consumers. 

The bypassing network is a standalone product that has the potential to broadcast over the internet to the users. As you are very much aware of the OTT TV solution, let us pass on to see who gets benefited from the OTT platform.

Who gets maximum leverage with the rise of OTT Platforms?

Now with the rapid growth of OTT platform development, it has witnessed a steady chase in recent years after the means of rapid-speed internet delivery.

Some of its major media services like popular VOD platform and music streaming are expected to showcase remarkable growth, especially when the pandemic took its deliberate attention towards streaming high-rated videos.

Also to your surprise, 76% of homes using broadband services now have OTT subscriptions.

OTT Viewing Experience Over the Traditional Cable TV:

OTT viewing experience

The contribution of the OTT platform has taken traditional cable TV to the next level of the viewing experience.

  • The SVOD model services through Netflix, Hulu have provided a variety of mass entertainment
  • Millions now enjoy the entertainment experience with their preferred channels via high-speed internet connectivity.

Industries leveraged by  OTT industry 

Broadcast Media - The broadcasting industry is well distinguished with the power of media delivery giving content publishers the freedom to cast their content worldwide. 

OTT broadcasting media


Education SectorElearning market has bought a huge revolution with the help of OTT platforms to have interactive learning experience via online quizzes, assessments, etc. 

OTT in Education


Sports IndustryTerritory of sports purely runs on live content distribution like match relays, mega sponsored events, that can be directly telecasted in your own set TV.

OTT sports platform


Film Making IndustryNow as a production house, content publishers, or distributors you can leverage your own streaming space & monetize content originals gaining maximized ROIs.

OTT film makers


Enterprise OwnersAs an entrepreneur, your business can now get covered with major inputs streamlined with self-developed channels delivering value-added theories.

OTT Leverages business


Fitness PractitionersEnlarge audience base by bringing your fitness expertise into the world of streaming technology. Centralize workout videos with self-hosted online fitness platforms  

OTT fitness streaming platform


Religious PropagatorsDuring these ups and downs of life now religious spokespersons can disseminate spiritual values via online sermons, lectures, live events via OTT media.

religious streaming platform


YoutubersNow gen xers who run a youtube channel can have a high jump by widening your existing customer base with your completely owned video marketing platform.


OTT video solution for youtubers

 So, these are the top-most OTT broadcasting sectors that exhibit the power of media delivery by providing an amplified opportunity for professional broadcasters.

They will be the future of unprecedented growth that’s come up to interact & entertain live audiences innovatively.


“The secret is to work less as individuals and more as a team” As a coach, I play not my eleven best, but my best eleven” – Knute Rockne

How to Build Profitable OTT Platform

1. Select a popular streaming business genre

When you start building your own OTT video platform you can choose an apt genre for displaying on-demand videos, movies, mainstream events, or power-packed content to serve the timely needs of your audience.

Accordingly, you can select your business model to run it better.

2. Target Your Audience At All Tech Corners

It isn’t necessary that your approached audience would occupy only one mode of experiencing your vivid streaming products. So it is necessary for you to make them available at all possible corners of portable devices. Top OTT platform providers can help you to settle your strategic content delivery depending on where your subscribers require to watch them like a laptop, mobiles, tablets, etc.

3. Plan Resources As Per Unique Broadcast Services

While building an OTT video platform right from scratch your cost to develop it will depend on the type of content you would like to showcase to your customers.

Then, plan your resources to create a tech stack service just like Netflix, & assure a compelling experience to your customers.

4. Enhance Varied Viewing Experience

As it is always said that content remains the king of all traits, it has now become pivotal to suffice with original content & facilitate a fascinating user experience.

Today with the advent of OTT app development, viewers expect to find more choices since the shift of television has developed a newer format of content.

The penetration of crip valuable videos is much appreciated among the masses now.

5. Analyze Your User Behaviour Insights

Generally, your target audience here would be wide and dynamic. The variety of entertaining content that you cater to suit their watching moods is likely to establish a particular mindset in the demographic. To study this, you could have user insights with personalized analysis tools like

  • Real-time traffic updates
  • Current viewership status
  • User behavior analytics
  • Revenue Report and lots more

6. Acquire high ROIs with Profitable Monetization Models

Mostly OTT video platform revolves around on-demand or live streaming services.

Moreover, live streaming gives you to provide user-centric content then and there, which could help to monetize both in real-time.

One of the instant video monetization models that could yield you faster revenue is through attracting a large viewership via advertising.

Also as OTT streaming providers, you could find potential scope for profitable income streams in larger sections.

build OTT video platform

Now, let us get into deeper analyzing the technologies involved in building an OTT Platform.

Cloud Hosting

OTT Cloud Hosting
Most of the OTT platform providers are using AWS (Amazon web service) cloud service as their premier cloud storage component. The cloud-based solution helps business professionals in building their own OTT platform to extend the scalability and consumer engagement in order to magnify the business revenue.


OTT Video Server
Nginx media server is the right java based application server that has the potential for handling a high amount of concurrent connections. The edge server serves as the best performer on holding static files that truly makes the work done in a much easier way of streaming high-quality content.

Streaming Protocol

OTT video streaming protocol
RTMP (Real-time Messaging Protocol) and HTTP live streaming are the two main streaming protocols used in the OTT Platforms to streamline live streaming content. The RTMP protocol transmits the overall maximum possible data and also provides low-latency interaction.

Content Delivery Network

content delivery network
A Huge number of CDN providers are have been using in OTT Platform which is considered as the key component in reducing the traffic in the core network in order to increase the global low latency. The best CDN perceives great performance on a real-time basis.

Rethinking Security

OTT video security
DRM (Digital Rights Management) and AES Encryption are the most widely used security system which plays the crucial role in protecting the content from copyrights and enabling a barrier by shielding from unauthorized access of the Content.

A Rethinkable Solution To Create Next-level OTT Services

Check out some eye-opening insights on the technologies used to start  OTT video platforms.

In a recent survey, 78% of OTT platforms maintain a better recognition with their viewers which acts as the key factor in setting it as the best OTT service.

Only a certain number of OTT platform providers bring out such successful & durable solutions.

VPlayed, which is known as the top-tier global leader in providing best-in-class OTT platform development solutions are created to have more engaging UX for your viewers.

CONTUS VPlayed’s Top-Notch Features

VPlayed is a supreme OTT solution provider that can empower video or audio demands of content creators, broadcasters, media channels, and everybody else who wants to manage and monetize their priceless online assets. It comes with feature-studded for omni-device media delivery. From camera to end-user screen on Mobile, Tablet, PC or TV, your video can be streamed to any screen with universal display HD quality.

Adaptive Streaming

Adaptive Streaming It provides an absolute online video streaming experience concerning how to build OTT platforms at any range of bandwidth without buffering.

Cloud Transcoding

Cloud Transcoding Equipped with a video transcoding platform that facilitates quick transcode of content on cloud & streaming live contents.

Offline Download

Offline Download Experience rich offline playback video feature enabling every user to download their preferred video to watch it offline.

Video Content Management

Video Content Management Store unlimited number of videos across your platform repository embedded with flexible features such as analytics, drag & drop option, etc.

Social Integration

Social Integration Enlarge audience ranges through dynamic social integration that enables the promotion of videos on various social platforms.

Channel Partners

Channel Partners Upsurge the overall flow of the content in partnering with 3rd party channels through direct interactions.


Monetization Models CONTUS VPlayed provides best monetization models while searching how to create ott platform & shape your ROIs. Explore SVOD, AVOD, TVOD, Catch Up TV, & more.

Global Distribution

Global Distribution Monitor localized content with complete access control, categorized into various audience segmentation & delivers curated videos to only strategic locations.


Full End-to-End Support Accelerate streaming business with a complete video monetization solution ready-to-use supported with total control of managed OTT services.


Multilingual Stream videos in a tailor-made way according to your geo-based linguistics. Get multilingual support at local, regional and global levels of the target market.


Fully Customizable Get a wide range of end-to-end supported services fully integrated and customized as per your online streaming platform needs.

Content Deliver

Content Delivery Network Get a complete pack of managing and distributing content via CDN networks. Now provide seamless entertaining outputs via adaptive streaming technology.

Video Hosting

Reliable Video Hosting Take the liberty to self- host your content originals at your convenience with various solutions at on-premise or at cloud infrastructure servers through VPlayed.


Analytics Analyze & track data to make decisions based on 3rd party integrated tools like Google or Microsoft Analytics after working on how to launch OTT platform.


Marketing Optimize your OTT app with best in-built video marketing tools & multi-device compatibility across various social channels.


Security Start OTT channel with standardized Digital Rights Management protocols & secure your valuable content. Deploy an end-to-end encryption for all devices & channels.

Thus, every player in the TV industry invests only on feature-rich OTT platforms to push their pathbreaking content that is published strategically. So, the necessity of every content owner to pick apt OTT service providers is very much in need to reap high ROIs.

Wrapping Up

I believe at this point you would be clear to find intricate nuances of how to build your personalized OTT video streaming platform. Make your OTT business successful through the perfect global services of VPlayed that ensures a win-win situation with its set of essential features & support systems.

If you already have an idea about starting an OTT business, Schedule a free demo and we’ll help you implement it!

Build OTT Platform

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