CONTUS 2020 Highlights - It’s Time to Look Back and Cherish Our MemoriesWatch video

Augmented Reality Mobile Apps – Closing the Gap between Digital and In-store Shopping Experiences

Augmented Reality in mobile apps, an adaptation which sounds like a futuristic one is now an industry trend and not so far from becoming common.

Creating a virtual experience in the real world is what AR aims at. This aspect can be used by augmented reality app development companies to help businesses build AR apps to improve the way they project their products or services to consumers.

Intrigued by this fact?? Then it is time to know in depth about this technology, how to develop AR apps in iOS, Android and other platforms, how viable it is and the possibilities of making it operative for business benefits.

How Augmented Reality Technology Works?

Augmented reality uses two approaches, marker based and location based.


Maker Based concept is about having a software recognize a pattern (a symbol or sign) when a camera scans it and projecting a digital content like image or video on the surface of the symbol or sign.

Location based approach is mainly for navigational purposes where a user’s location is identified and after recording the current location of the user’s device data like a navigational map or information on the surrounding places are provided.

What it is Like to Experience Augmented Reality?

augmented-reality-devicesAugmented reality blurs the line between real and computer generated experiences by placing digitally generated information in (images, visuals, 3D models, walkthroughs, videos) in user’s real world. It helps experience or learn things though it happens to be a smart illusion.

Augmented reality and how it takes on device fragmentation

Augmented reality is not completely reserved for wearable devices like Google Glass, Go gears, Smart TV or those which cannot be a part of everybody’s day-to-day use rather it can be put to use in mobile devices like smartphones, tablets via platforms like iOS, Android, Windows etc.

When it comes to AR based mobile app development services, it can play a major role in app sectors like enterprise apps, advertising, education, consumer apps, mobile app gaming etc.

Why Should Businesses Develop Augmented Reality Apps?

Yes, you’re guessing it right. Augmented reality is going to be next step for businesses in terms of spicing up their customer experiences and stay ahead of their competitors, especially in retail e-commerce. On the flip side, the investments aren’t going to be too much as AR is more capital friendly.

Ar Icons

Branding – Building Augmented reality applications, your brand gets recognized in a flash and most importantly, creates an impact so that it stays in your target audience mind forever.

User Experience – AR complements the physical shopping experience with a bit of color, sound and visual content. The customer will still be in the most familiar environment and at the same time experiencing something engaging and convincing.

Investments on such graphics aren’t going to be too much as today’s technology have made it much economical ultimately making Augmented Reality a more commercially viable solution.

AR Application in Businesses

AR icons

In-Store experience – Simulation of products in actual size in virtual trial rooms fits apparels for customers making in-store shopping more convincing even in the absence of the products.

Online shopping – Demo videos that deliver more information and videos of unboxing products provides a direct store-visit-like experience for shoppers.

AR Maps -Augmented Reality apps with maps can navigate, throw details on places nearby when coupled with technologies like geolocation.

AR icons

Travel – Digital walkthroughs of sites and ambiance with historical information, panoramic view of sites.

Education – Augmented reality apps for education can contribute in more engaging classrooms and interactive learning.

How to Develop Augmented Reality Based Mobile Apps?

Developing augmented reality apps in Android and iOS and all other major platforms is certainly possible.

How to build AR Android apps?

Augmented Reality Android apps can be built using the Android SDK as it provides the API for interacting with the camera. For 3D graphics, the Android SDK provides OpenGL support making it simple for developers.

How to build AR iOS apps?

To develop augmented reality apps on iOS, you can make use of Craft SDK. Its APIs helps in pushing new and editing existing AR contents with ease. Videos, 3D models can be uploaded to the media library on the cloud. With Craft’s Augmented Reality creator, you can easily create the content and simply push it to the AR environment. Craft’s cloud image recognition helps in identifying thousands of objects instantly. Analytics helps in measuring the performance of the AR contents.

Apart from Android and iOS (Metaio – under development) SDKs, there are several toolkits available for creating AR apps on smartphones and wearable devices. HandyAR, Vuforia, cardboard, Layar, ARToolKit, LinceoVR, Wikitude, NyARToolkit, SketchUp are some of the augmented reality app development toolkits available in the market.

Why choose Contus as your Augmented Reality app developer?

Here are the factors that distinguish Contus from other players in the field of AR app development.

Customization – AR is evolving and so Contus develops AR apps that can be completely customized thus ensuring that the possibilities for improvisations are endless.

Security - Contus ensures that your AR apps are protected with multiple layers of security thus ensuring your valuable data from being hacked.

Wearables – Contus can get apps developed on emerging new-age devices like Glasses, smart watches, Go gears etc

Owncloud – Apart from adaptive scalability and safety of app data, Contus extends its services to providing the cloud setup that’s appropriate for your app.

Contus’ Experience as a 5-year-old Augmented Reality App Development Company

lansdowne sprite using ARLansdowne Pub, a branded native food app built for Boston’s leading restaurant and pub chain Lansdowne uses Augmented reality for improving customer retention.

With an idea to deliver surprise discounts, deals and offers to its customers in an inviting way, the restaurant made use of augmented reality. Restaurant goers need to scan pub related logos or signs upon which an AR aided information will let them know details of the discount.


Leave a Reply

47 Comments on "Augmented Reality Mobile Apps – Closing the Gap between Digital and In-store Shopping Experiences"

11 months 9 days ago

Informative article! Keep going Ramanathan!

1 year 1 month ago

Thanks for sharing, this blog is very informative and helpful.

Eleanor Kent
3 years 7 months ago

Of course Ramanathan! It’s the next step to enhance customer experiences and stay ahead of competitors, especially in retail e-commerce. However, understanding this technology is really challenging, so thanks for your helpful guide.

Diasy Stephen
4 years 8 months ago

I want to know, Who are the top players in augmented reality space?

Albert Hessler
4 years 9 months ago

What are augmented reality SDKs?

Albert Hessler
4 years 10 months ago

what are the end user touch points of AR?

Looper Shan
4 years 10 months ago

What is mixed reality?

5 years 1 month ago

you an invest in the right company if your services or products are really needed for the targeted audiences.

5 years 1 month ago

Do I need to use any other software other than those that is showing on the video and adobe air 2.5?

5 years 1 month ago

I want to publish my app under AndAR?, is it possible?

Williams LE
5 years 1 month ago

How effective to integrate AR with appcelerator titanium?

5 years 2 months ago

How to use Android Studio with Vuforia to build AR app?

5 years 2 months ago

What are the widely use SDK’s?

5 years 2 months ago

Do you use cloud for AR?

5 years 3 months ago

How to start my Augmented Reality android app?

Hexagon Info
5 years 3 months ago

Thanks for such a great post sharing here.

Archu Singh
5 years 3 months ago

Thanks for such a great post posting here.
And the point which you have covered in this post regarding ~ “How to develop Augmented Reality based mobile apps?” is superb.

Keep updating us like this.

5 years 3 months ago

What are the key aspects that forms the basics of 2d Augmented reality?

5 years 3 months ago

What is your AR business values?

5 years 3 months ago

how effectively was augmented reality used for lansdowne project?