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Accelerated Mobile Pages (AMP) Development – The Fast Way Forward for your Mobile Page

Accelerated Mobile Pages (AMP) Development will make your mobile web page fast loading than ever before. According to Akamai, at least 73% of the mobile users have encountered a slow loading page that forced them to quit.

A fast loading mobile page can win back such users for your mobile page thus adding more strength to your bottom line.

AMP, which stands for Accelerated Mobile Pages was launched by Google keeping up to the promise made in the earlier years. AMP is devised to make a mobile page load 4 times faster than a normal mobile page would take to load.

“On 7th October 2015, Google announced a search algorithm update that that would improve mobile web performance forever.”

AMP gives more reasons for content marketers, web publishers, advertisers and literally everyone in the Internet who uses mobile web to reach their audience.

Since its release, approximately 600 Million mobile web pages have adopted AMP.

Why AMP matters?

Benefits that warrant Accelerated Mobile Pages Implementation

Page loading is a critical ranking signal based on which Google prioritizes search engine results. While experienced developers know the knack of engineering a mobile page for extreme performance optimizations, rest of the world literally skips the part for want of resources.

The Accelerated Mobile Pages Project was envisioned by Google to bridge that void that other content publishers in the Internet were facing.


AMP or Accelerated mobile pages website development will reward mobile web pages with tons of benefits, some of which include:

Reduced mobile page loading speed

AMP web pages development will make mobile web pages to load instantly. No more fuzzy loading of multimedia since CDN delivery will load content instantly.

Universal compatibility

AMP mobile pages will be accessible across all devices, OS and platforms without any compatibility issues.

AMP stamps for better visibility

The pages highlighted by the AMP symbol (a green lightning symbol) indicate higher page loading speed and can help increase click-through-rates.

Improved search result ranking

Pages that load faster and have higher traffic will consequently improve search engine ranking for the mobile page.

Slashed bandwidth

The fast page loading and optimized content delivery is expected to reduce bandwidth consumption for users to as much as one-tenth of what was required earlier.

Supports multi-format ads

The prime objective of Google’s AMP project was to support a wide cross-section of ad formats which were earlier under-used for want of page loading speed and technologies.

Gives clarified visitor analytics

  • Unique visits
  • Total visitor count
  • Click through rates
  • Conversion rates
  • Format wise ad tracking

AMP development numbers that speak for themselves:

AMP Stats

The Blueprint of AMP – How does it work?

AMP is basically an open-source framework which consists of three main parts:


AMP HTML is a toned down version of actual HTML with some restrictions, additional properties and custom tags.


Exclusive JavaScript for mobile pages that handles asynchronous loading and resources.


Optional CDN where AMPed web pages will be moved for cache clearing and performance optimizations.

The Contus Edge in AMP Implementation for your website

Contus is a renowned AMP web development company. Contus offers mobile web page owners an opportunity to add more vigor to their online presence through Accelerated Mobile Pages design and development. We are one of the best Accelerated Mobile Pages Development Company that understands the intricacies involved in AMP implementation.

There are a handful of IT enterprises in the industry today who have the desired expertise for professional AMP development. Contus is one among the very few IT enterprises that has helped several global brands advance their mobile pages for faster loading.

As a reputed Accelerated Mobile Pages Development Company, our services helps enterprises of all scales and types to adopt a AMP web design that will AMPlify SEO visibility, AMPlify mobile traffic, AMPlify ad revenue, AMPlify user experience and render several other benefits.


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8 Comments on "Accelerated Mobile Pages (AMP) Development – The Fast Way Forward for your Mobile Page"

17 days 10 hours ago

Good article Masilamani.Insightful.

Susan Smith
1 month 9 days ago

Really nice article! I had learned so many things reading this article.

1 month 15 days ago

Google AMP & Facebook Instant Article’s are same?

1 month 15 days ago

You can support accelerated mobile pages for eCommerce platforms like magento, wordpress etc?

1 month 16 days ago

your accelerated mobile pages can supports ads?